After reading the latest SEO trends and strategies, and thinking about the latest Web converstion techniques and strategies, I feel it’s important to remember all marketing strategies must fit into the big marketing picture. Davide Ogilvy is still the man, and I continually use Ogilvy on Advertising as direct response and marketing bible. If you haven’t read this book, and are involved in marketing… please pick it up.
Ogilvy is the man
More on David Ogilvy – http://en.wikipedia.org/wiki/David_Ogilvy
Ryan O'Leary's Blog 