Ryan O’Leary’s Blog

November 9, 2008

SEO and SEM Trends for 2009

Filed under: Business — Tags: , — olearysd @ 4:32 pm

From my meetings and research on both SEO and SEM services in Sweden and the US, it seems that on-line advertising is the one part of the marketing mix that is growing, not declining.  In a time where marketers are being pressured to evaluate each dollar of the campaign, it seems that the Web is the one segment that is preferred by marketers due mostly to the measurable success (or lack of) compared to other traditional print and advertising.

Below is an article, highlighting some local experiences in the US.

His ad budget on the whole is smaller as a result of the economic decline, but Ben Boles, director of digital media for Damson Automotive Group, seems relatively bullish on using Web advertising to attract new and used car buyers to the Alabama-based auto dealer group. “As we move forward, our online dollars are not being scaled back,” he told ClickZ News, noting the benefits the medium’s efficiencies and analytics capabilities.

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