Ryan O’Leary’s Blog

November 1, 2008

Should Companies Blog? Pros and Con Article

Filed under: Uncategorized — Tags: , — olearysd @ 8:52 am

I came accross a great article today posted by Sara Hernandez at Halvarsson, a Swedish PR company.  I used Google Translate in order to read it in english.  Here is a snippet with a link to the full article:

Bloggers have exploded in Sweden in recent years. But blogging is not just a concern for the Shopping Spree, Liberals and football fans. While companies have realized the benefits of collecting thoughts, opinions and information in blog form, accessible to customers, partners, press and other prying. Is your company one of those who have not jumped on the blogging train? Here are the arguments to get started and start blogging!

read the full article


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