Ryan O’Leary’s Blog

March 1, 2009

Starbucks vs. Starcups in Gothenburg

Filed under: Coffee — olearysd @ 7:08 am

Yesterday, I saw the front of the DN (one of Sweden’s largest newspapers), and I saw a picture of a Starbucks cup.  I then saw Gothenburg in the headline.  This meant just one thing… Starbucks was coming to Sweden!

….. however, once I began to try to understand the details of the pending Starbucks takeover of Sweden, I began to realize the article was about something very different.  It seems that a new café owner has opened up a small shop called Starcups.  Starbucks isn’t too happy about this, and has filed a lawsuit that “alleges that its name and Starcups “sound nearly identical” and that the logo Najafpour has chosen for his café is strikingly similar to the Starbucks trademark.”

To ready the full article on The Local (Sweden’s news in Sweish), visit http://www.thelocal.se/17782/20090223/

This kinda reminds me of Eddie Murphy’s movie Coming to America, when his love interest in the movie’s father opened a MacDonalds, and was complaining that McDonald’s was all over them.

This seems commonplace for Starbucks. Here is a little article regarding Starbucks vs. Starpreya from http://www.csr-asia.com

Starbucks has lost a trademark dispute with a little-known South Korean company which styled its products ‘Starpreya’. The patent court ruled against Starbucks, which filed a trademark-infringement lawsuit against local firm Elpreya. Starbucks claimed Elpreya’s use of the brand ‘Starpreya’ causes local consumers to confuse the product with its own corporate and brand name. The Intellectual Property Tribunal ruled that the trade names were too dissimilar to be confused. Both logos are pictured left (with other Asian imitators) – make your own judgment….


December 25, 2008

Wayne’s Coffee – The real deal in Stockholm

Filed under: Coffee — Tags: — olearysd @ 11:06 pm

On a previous post, I complained about Starbucks, or actually the lack of Starbucks in Sweden.  Latte’s in coffee shops here are more like expresso shots, and they cost $4-$5!  Another odd thing is that many coffee shops open at 10am… including the one downstairs from me.

A large latte at Wayne's Coffie

A large latte at Wayne's Coffie

OK, on to the positie news, I found WAYNE’s COFFEE.  I had a chat with a local entrepreneur and marketer from America.  I got there a little early, and couldn’t help notice the familiarity of the shop.  It had an open layout, and I saw two folks with Macs working away with their headphones plugged in.  I ordered a latte, and it was amazing.  Best of all it was huge… the equivalent of a venti (they stay “stor” here).  Anyway, cheers to Wayne’s coffee, it’ll me my new work space.  One complaint.  If anyway from Wayne’s is reading this, please get some “gratis wifi” or I’ll still have to go to Kofi down the street (click here for directions) in Odenplan to check my emails and download large files.

November 12, 2008

No Starbucks in Sweden

Filed under: Coffee — Tags: — olearysd @ 12:42 am

I haven’t figured out why there are no Starbucks in Sweden.  One source told me that someone bought the license to Starbucks in Sweden, but decided not to use it…. but that doesn’t make any sense.  Is it that Wayne’s Coffee is already here, and is close enough to Starbucks?  Please let me know if you have any

Ryan at Starbucks

Ryan at Starbucks

answers or insights.  All I know is now that I’m back in the US, I go to Starbucks every day.  I’ve already started a Web site to bring the UFC to Sweden.  I think my next project may be to bring a Starbucks to Sweden.  Denmark is a little too far to travel for us living in Sweden.

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