Ryan O’Leary’s Blog

March 14, 2009

Facebook Best Practices

Filed under: Business — olearysd @ 7:37 am


I will be starting my first Facebook campaing for a client.  I found a “Suggested Best Practices for Advertising on Facebook” from Facebook.  Here is an outline of the content.

  1. Identify your advertising goals
  2. Targeting
  3. Keyword Targeting
  4. Make your product stand out
  5. Keep your ad simple
  6. Use a strong call-to-action
  7. Use an image
  8. Landing pages
  9. Keep the user experience in mind
  10. Evaluate your campaign performance and make the necessary changes



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