Ryan O’Leary’s Blog

November 2, 2008

Lower Income Mobile Consumers Turn to iPhone As Internet

Filed under: Business — Tags: — olearysd @ 8:05 am

I read another article abou the user demographic changes in iPhone users.

Reston, VA,October 27, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, reports for the first time the demographics of iPhone owners and reveals that while 43 percent of iPhone owners earn in excess of $100,000 annually, the strongest growth in users is coming from those earning less than the median household income, particularly since the launch of the iPhone 3G. According to a new comScore report, “All about iPhone,” iPhone adoption since June 2008 rose 48 percent among those earning between $25,000 and $50,000 per year and by 46 percent among those earning between $25,000 and $75,000. These growth rates are three times that of those earning more than $100,000 per year. Overall, iPhone penetration grew 21 percent.

http://www.comscore.com/press/release.asp?press=2545

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