Ryan O’Leary’s Blog

November 2, 2008

iPhone Users are Young, Rich, and Savvy

Filed under: Uncategorized — Tags: — olearysd @ 3:19 pm

From looking at traffic to the Blog, it looks like there is a lot of interest on the topic of iPhone users.  As my team at Thirsty Pocket Labs plans for our first iPhone App launch, I did plenty of research on iPhone users.  Below is summary of the first article I found, and also a link to the compelte study:

A recent survey of iPhone users put out by Rubicon Consulting entitled “The Apple iPhone: Successes and Challenges for the Mobile Industry,” reveals some interesting demographics about the typical iPhone user, their satisfaction with the device, and the revenue that the iPhone brings to AT&T. Not surprisingly, it seems that iPhone users are very satisfied with the product and are making heavy use of features like email and web browsing. The increased use of these types of data functions has also led to higher bills, which produces about $2 billion in additional revenue for AT&T, the exclusive iPhone carrier for the U.S., as well as higher bills for iPhone owners.

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