Cool survey regarding iPhone user’s feedback. Includes original survey questions.
The survey chiefly touches on post-purchase satisfaction with both Apple and AT&T and is described by AppleInsider readers as a follow-up to a similar survey from a few months ago, or shortly after the iPhone 3G launch.
Looks like AT&T is moving in the right direction:
AT&T has already been offering free Wi-Fi to its broadband subscribers since last year. And in January it announced it would offer its LapTop Connect customers, who use a 3G wireless Aircard, free Wi-Fi access.
Free Wi-Fi for Apple’s iPhone users is finally available from AT&T
From looking at traffic to the Blog, it looks like there is a lot of interest on the topic of iPhone users. As my team at Thirsty Pocket Labs plans for our first iPhone App launch, I did plenty of research on iPhone users. Below is summary of the first article I found, and also a link to the compelte study:
A recent survey of iPhone users put out by Rubicon Consulting entitled “The Apple iPhone: Successes and Challenges for the Mobile Industry,” reveals some interesting demographics about the typical iPhone user, their satisfaction with the device, and the revenue that the iPhone brings to AT&T. Not surprisingly, it seems that iPhone users are very satisfied with the product and are making heavy use of features like email and web browsing. The increased use of these types of data functions has also led to higher bills, which produces about $2 billion in additional revenue for AT&T, the exclusive iPhone carrier for the U.S., as well as higher bills for iPhone owners.
I read another article abou the user demographic changes in iPhone users.
Reston, VA,October 27, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, reports for the first time the demographics of iPhone owners and reveals that while 43 percent of iPhone owners earn in excess of $100,000 annually, the strongest growth in users is coming from those earning less than the median household income, particularly since the launch of the iPhone 3G. According to a new comScore report, “All about iPhone,” iPhone adoption since June 2008 rose 48 percent among those earning between $25,000 and $50,000 per year and by 46 percent among those earning between $25,000 and $75,000. These growth rates are three times that of those earning more than $100,000 per year. Overall, iPhone penetration grew 21 percent.
http://www.comscore.com/press/release.asp?press=2545
I am working on an iPhone app, that will be released by Thirsty Pocket labs, shortly. More info on this will be coming soon, along with the launch of www.thirstypocket.com. I have found that there is little research on iPhone users that are available. I did however come across this recent article. Here is a sample with a link to the full article:
While 43% of Apple (NASD: AAPL) iPhone owners earn in excess of $100,000 annually, the strongest growth in users is coming from those earning less than the median household income, particularly since the launch of the iPhone 3G, according to a new report from comScore.
